Marketing articles

A collection of articles that deal with marketing software online. We plan on adding more articles to this page, so visit regularly!

Email Marketing Tips: Strategies, Best Practices And Content
Email marketing is not spam, and if used effectively can be invaluable for small business owners. An effective, targeted email marketing campaign can drive traffic to your website, put your name in front of qualified prospects, and turn leads into sales – all much quicker and cheaper than a traditional direct-marketing campaign.

Writing For The Web
An estimated 50% of US adults are classed as having a reading ability of eighth-grade or lower, so every website needs to make sure that their visitors can understand what they’re saying. Low literacy does not equal low intelligence. Turning away customers, however, most definitely does.

Product Positioning – 4 Differentiation Tips
The web makes it quick and easy for your potential customers to compare your product with your competition. The author of this article provides his tips on how to make your product stand out from the rest of the crowd.

How To Advertise Software Effectively – Part One
For many developers, the first and most obvious option for productive spending is advertising. However, before you even start to think about where you want to advertise, you need to consider why you’re doing it in the first place.

How To Advertise Software Effectively – Part Two
Once you’ve chosen where you’re going to advertise, the next critical factor will be how well you know the target audience. Tracking, analysis and follow-up are three other vital parts of a successful advertising campaign. Learn how to take control of your advertising – don’t throw away your money on random, badly targeted campaigns.

Shareware – Setting The World Straight
In this article, Dave Collins from SoftwarePromotions sets the record straight on Shareware. He explains what the shareware marketing concept is all about, why it’s the future of selling software, and attempts to tackle some of the more common myths and misconceptions. If you think of yourself as “anti-shareware”, this article might help determine your future – success or extinction.

Software Marketing – What Are Your Downloaders Looking For?
How you can make your software more attractive to potential customers. Discover what you can do to improve your start menu and help file, and what you should keep in mind concerning the appearance of your software.

Aim @ World
This article tells you what you need to consider if you hope to sell your software to an international market. Read our handy hints, and you’ll be more prepared for the unique problems that international sales can pose.

IT’s All About Marketing – Back To Basics
This article deals with some common myths about the internet and introduces the four P’s of marketing – Product, Price, Place and Promotion. You will find out how to apply basic marketing rules to the internet, and whether or not it is a good idea to spend money on online advertising.

Marketing – The Next Level
Why marketing is absolutely vital to all businesses; big or small. We will show you how to identify the demand for your product, and what your next steps should be.

Marketing – All About Focus
How to adapt the rules of marketing to real life. We look at some of the reasons that could lie behind loss of customers, and what you can do to avoid it in the future. Remember, it’s all about selling the benefits of your product, not just its features – offer your customers solutions, and they are likely to come back for more.

Five Software Marketing Resolutions 
Most of us know that we ought to be doing more marketing, but it is one of those things that seems almost impossible to get around to. This article breaks it into five clear and simple resolutions – if you follow them, you are likely to see some significant improvement in your business this year.