Software
marketing articles by Dave Collins
Selling
software on the web is an increasingly complex and competitive task, and the past few years
have seen many programmers and developers trying their hand
at it. Many of them walk away disappointed a few months or
years later, but some manage to significantly subsidise their
income. The lucky few are those who are successful enough to
leave their old jobs, and follow their dreams. |
The
reality is that having the perfect software to sell just isn't
enough.
If you're a one wo/man show, then chances are that you're not capable
of writing your software, managing technical support and development,
setting
up a good website, running the day to day aspects of your business,
handling all the email and phone calls... and that's before you
even
think about getting the software "out there" and doing
some serious marketing! Software marketing has never been so important. There is good news, though - you've come
to the right place! |
" Rather
than focusing on the traits of good software, it can often be far
more beneficial to take a good, hard look at the characteristics
of good software authors. " Read
all about it in Lessons
from the Masters. |
This
website is a comprehensive source of free articles and advice for software
authors and developers. Whether you're looking for shareware marketing strategies
or
general small business management advice, we have what you're
looking for. Covering everything from search engine optimisation
(or optimization) to website navigation and the product life cycle, DaveTalks
now includes more than fifty articles written especially for
the independent software developer.
|
This site includes articles that were written for the SharewarePromotions Competitive Edge newsletter, articles that appeared in the ASPects newsletter, as well as summaries of some of the presentations made by Dave Collins at the Shareware Industry Conference, the European Shareware Conference and ISDEF.
|
"One
of the more frightening realities of business is that in order
to make money, you often have to spend it first ." Learn
all about advertising in Advertising
for the perplexed - part one. |
