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Software Marketing articles
by Dave Collins

Having the perfect software to sell is not enough. if you're running your own software business, marketing has never been more important. fortunately, you've come to the right place!.

This website is a comprehensive source of free articles and advice for software authors and developers. Whether you're looking for specific marketing strategies or general small business management advice, we have what you're looking for. Covering everything from search engine optimisation (or optimization) to website navigation and the product life cycle, DaveTalks now includes more than sixty articles written especially for the software developer.

This site includes articles that were written for the SoftwarePromotions Competitive Edge newsletter, articles that appeared in the ASPects newsletter, as well as summaries of some of the presentations made by Dave Collins at the Software Industry Conference, the European Software Conference, the Chinese Software Global Summit, ISDEF and other events around the world.

about dave collins and

Dave Collins

Dave Collins is the CEO of SoftwarePromotions Ltd., a well established UK-based software and software marketing company. He's been a popular speaker at software industry conferences in the US, Europe, Moscow and China for several years, and has written extensively for a variety of industry publications.


When you let SoftwarePromotions market your software,it is in capable and experienced hands. We have been marketing software on the internet since 1997, and have had more than 500 clients in over 42 different countries. We handle Google AdWords, copywriting, conversion optimisation, SEO, web log analysis and more.