SEARCH
ENGINES
In
the articles listed below you can read all about search engines
and how to make sure your software is listed on them.
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GETTING TO GRIPS WITH ADWORDS QUALITY SCORE
Most people working with Google AdWords have heard of quality score, yet few really understand what it is, how it works and how to work with it. Contrary to what you may think, quality score is a simple concept, of only reasonable importance, and to some extent can be controlled and worked to your advantage.
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ADWORDS ARITHMETIC: 4=1, 3=1, 3=2
Google are redefining basic mathematics within the AdWords system. Four can equal one, two can equal five, and three can equal one, two or three.
Understanding the information presented "as is" within your AdWords account is of vital importance. This article clarifies how the average position may not be as it appears.
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CLICK FRAUD; BALANCING BETWEEN OVER-REACTION AND OBLIVION.
A few years ago, Click Fraud was little more than speculation among the more paranoid tech people. Today it is a well known problem, widely covered by the BBC, BusinessWeek, The Washington Post and many more non-technical and (usually) non-paranoid publications.
Recent surveys, however, have demonstrated that most companies running PPC campaigns are either totally unaware of the issue or are so afraid of it that they are driven away from it or massively curtail their spending. The correct approach, as in all matters AdWords related, lies somewhere between the two.
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WHAT PRICE GOOGLE ANALYTICS?
In an age where information is a commodity, personal data, preferences, habits, politics, tastes and more have value. And there are companies out there who are willing to pay for this information.
So why do so many people lose sight of this when it comes to Google Analytics?
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GOOGLE ADWORDS Q & A
Two qualified Google AdWords Professionals answer a variety of questions on organic listings vs. PPC, choosing which ads to keep and delete, how to optimise your account, quality score, click fraud and more.
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GOOGLE ADWORDS: MAKING IT WORK FOR YOU - ESWC 2006 summary
This article is a summary of the presentation that Dave Collins gave at the European Shareware Conference 2006 on Google AdWords.
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SEARCH ENGINE OPTIMISATION/OPTIMIZATION. SEPARATION OF MYTHS FROM FACTS - ESWC 2006 summary
Search engine optimisation is like a red blanket on forums, newsgroups and blogs across the web. Wave it around, and you'll have masses of bull-headed participants charging at you from all corners. Everyone thinks that they, and only they, know the truth, and they're extremely eager to tell you what you're doing wrong and what you should be doing instead. Most of them are wrong. I'm right.
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UNDERSTANDING GOOGLE'S ADWORDS
Is it possible to lose money from Google AdWords? It's actually very easy to do so. In this article, Dave Collins will explain how to make sure that you get the best possible return from your Google AdWords campaigns.
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THERE SHOULD BE MORE TO YOUR SEO CONSULTANT THAN RANKINGS
SEO is all about getting good rankings on Google, Yahoo, MSN and other search engines. But if it stops there, an SEO consultant is letting his/her clients down.
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INTRODUCING
PAGE RANK - SHATTERING THE MYTH
Everyone
is obsessing about PageRank these days. But exactly what is it - and
how much does it matter? Discover the PageRank formula and
what kind of websites can hope to achieve PRs around 9 and 10 (probably
not yours!).
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THE
SEARCH TO BE FOUND
This
article is an introduction to some of the basic rules of search
engines, and explains what you can do to make sure that your software
is listed in the right places. Discover the utter simplicity of
'Dave's rule', and prepare to do some real work with those META
tags to ensure that they help you along to increased software sales.
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TRICKS
AND RESOURCES
In
this article we break 'Dave's rule' and discuss techniques, strategies
and 'tricks' that really work. We remind you why it's worthwhile
to be truthful and relevant, and bring up some of the ways that
you can sprinkle good keywords throughout the page. Make your pages
as search engine friendly as possible, and you will be sure to see
the results.
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DOORWAYS,
HALLWAYS, ROBOTS & RESOURCES
This
article explains what doorway and hallways pages are, and how you
could benefit from using them. Furthermore, it discusses the mysterious
robots.txt files and how you can use them on your site to keep some
pages away from the public eye. It also brings up frames and the
problems they tend to cause in the search engines, and what you
can do if you still can't bear the thought of getting rid of them.
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SUBMITTING
TO THE SEARCH ENGINES
An
article on search engine submission which no longer is up to date,
but may be of interest for historical reasons! Discover how quickly
things can change on the web, and take a nostalgic tour of yesteryear
on the search engines.
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SEEK
AND YE SHALL BE FOUND
In this article we break down some of the myths about search engines,
and answer some of the most common questions that people tend to
ask. We discuss meta tags and frames, and why tables can be a bad
idea if you want to do well on the search engines. We also bring
up keyword spamming and why it's not worth doing, and how often
you should be submitting if you want to do well.
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STEP
BY STEP DOORWAYS
A no-nonsense introduction to doorways which describes how
to put them together and make them work well. Once you have a good
title, a description, some keywords and some good content you are
almost there. Read our article and discover why it's important to
use common sense and make sure your code isn't messy - then you'll
be able to create your own doorway pages without problems.
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TEN
TOP TIPS FOR SEARCH ENGINE SUCCESS
Ten
very clear and simple ways of increasing your software's visibility
on the search engines. We tell you why it's a good idea to keep an
eye on your logs, and a terrible idea to use Java Script. If you follow
our advice, you are almost certain to find yourself quite a bit higher
up on those lists than you might have thought possible.
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