MARKETING
The articles listed below deal with
marketing your software online. We are planning on
adding more articles on this subject, so make sure you bookmark
this page!
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LOWER LITERACY WEBSITE VISITORS
An estimated 50% of US adults are classed as having a reading ability of eighth-grade or lower, so every website needs to make sure that their visitors can understand what they're saying. Low literacy does not equal low intelligence. Turning away customers, however, most definitely does.
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PRODUCT POSITIONING - 4 DIFFERENTIATION TIPS
The web makes it quick and easy for your potential customers to compare your product with your competition. The author of this article provides his tips on how to make your product stand out from the rest of the crowd.
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ADVERTISING FOR THE PERPLEXED - PART ONE
For many developers, the first and most obvious option for productive
spending is advertising. However, before
you even start to think about where you want to advertise, you need
to consider why you're doing it in the first place.
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ADVERTISING FOR THE PERPLEXED - PART TWO
Once you've chosen where you're going to advertise, the next critical
factor will be how well you know the target audience. Tracking, analysis
and follow-up are three other vital parts of a successful advertising
campaign. Learn how to take control of your advertising - don't throw
away your money on random, badly targeted campaigns.
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SHAREWARE
- SETTING THE WORLD STRAIGHT
In
this article, Dave Collins from SharewarePromotions sets the record straight on Shareware. He
explains what the shareware marketing concept is all about, why
it's the future of selling software, and attempts to tackle some
of the more common myths and misconceptions. If you think of yourself
as "anti-shareware", this article might help determine
your future - success or extinction.
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WHAT
ARE YOUR DOWNLOADERS LOOKING FOR?
How you can make your software
more attractive to potential customers. Discover what you can do
to improve your start menu and help file, and what you should keep
in mind concerning the appearance of your software.
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AIM
@ WORLD
This
article tells you what you need to consider if you hope to sell
your software to an international market. Read our
handy hints, and you'll be more prepared for the unique problems
that international sales can pose.
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IT'S
ALL ABOUT MARKETING - BACK TO BASICS
This article deals with some common myths about the internet and
introduces the four P's of marketing - Product, Price, Place and
Promotion. You will find out how to apply basic marketing rules
to the internet, and whether or not it is a good idea to spend money
on online advertising.
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MARKETING
- THE NEXT LEVEL
Why marketing is absolutely
vital to all businesses; big or small. We will show you how to identify
the demand for your product, and what your next steps should be.
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MARKETING
- ALL ABOUT FOCUS
How to adapt the rules of marketing to real life. We look at some
of the reasons that could lie behind loss of customers, and what
you can do to avoid it in the future. Remember, it's all about selling
the benefits of your product, not just its features - offer your
customers solutions, and they are likely to come back for more.
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FIVE
MARKETING RESOLUTIONS
Most of us know that we ought to
be doing more marketing, but it is one of those things that
seems almost impossible to get around to. This articles breaks
it into five clear and simple resolutions - if you follow
them, you are likely to see some significant improvement
in your business this year.
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